For those of you out there familiar with SEO, this may not be surprising news. For those unfamiliar with Search Engine Optimization, here is a valuable tip to help get your site ranked well. Knol, Google's answer to Wikipedia, apparently awards a few points in their algorithm to sites related to Google. Aaron Wall, best known for SEO Book, did a little experiment, creating a Knol on SEO Basics which is identical to his Work.com Guide to Learning SEO and a piece that he did for Business.com.
Google cited the Knol as being similar to the Work.com and Business.com pieces, which isn't a surprise. The shocking part was when Wall searched for a string of text from the article, and found that the Knol was ranked above the syndicated and much older piece on Business.com. There have been many theories about Google's bias towards sites related to them, and I think this experiment just might give those conspiracies some credibility.
Bottom line: Whether you are familiar with SEO or not, creating a Knol about your field of expertise looks to be big help in getting your site to the top of the search mountain. Better hurry though - everyone witnessed how quick Wikipedia filled up once it became known as an authority site.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment